Please download a resume in PDF format here.
Performance Summary
At the helm of LatticeWork’s marketing strategies, my focus is on propelling our visual AI edge ecosystem- VAISense, and promoting Amber, our private cloud device. These efforts reflect not just a dedication to innovative product marketing but also a commitment to privacy, security, and sophisticated AI applications. My role encompasses a broad spectrum of responsibilities, from crafting impactful go-to-market strategies to enhancing user experiences.
The Last Cut, my previous venture, allowed me to harness the power of video in corporate branding and real estate, setting a precedent in digital marketing. This experience, combined with my role in developing AI-based solutions at LatticeWork, underscores my ability to drive business growth through creative and technological avenues. I relish the opportunity to engage in conversations that spark innovation and continuous learning.
Work Experience
Sr. Product Marketing Manager
4/2023 – current | LatticeWork, Santa Clara, CA
- Project Manage new branding, website development, new product scopes, collaborating with Engineering and AI teams to create new, innovative software products in the realm of B2B visual Artificial Intelligence sensing on edge devices.
- Launched VAISense edge AI ecosystem, designing marketing and messaging along with sales system and procedures. – Organized trade show schedule and details to promote B2B and B2C product lines, increasing sales 20x.
- Promoted Amber B2C product line through social media campaigns, influencer affiliations, referrals and newsletters. Increased organic media awareness 550%, resulting in higher sales and clickthrough rate.
- Created Instagram, Facebook, YouTube. LinkedIn, and TikTok videos and advertisements, increasing media views 10X.
Founder, CEO
1/2010 – 12/2022 | camarush.com, San Jose, CA
- Invented the camalapse, a device for the creation of 360-degree panning time-lapse videos.
- Designed and engineered 8 different products for use in the video and photography accessories space.
- Worked with every aspect of business development including production in China, overseas shipment, outsourcing design, Amazon logistics, retail sales in 30+ countries, and marketing.
Founder, President
5/2002 – 12/2018 | The Last Cut Video Productions, San Jose, CA
- Founded a professional videography company that specializes in corporate, real estate, and educational video, serving Silicon Valley
- Produced and directed over 2000 videos, along with running day-to-day administration operations.
- Manage a team of 5 employees, as well as contractors.
- Have won multiple awards in the industry from peers.
Founder, Owner
3/2002 – 3/2003 | Gadget Helper, Campbell, CA
- Created a professional home tech support business, helping people with computer and electronics support and education. Sold business a year after creation to fund a videography company.
Director of IT
3/2000 – 3/2002 | printChannel.com, San Jose, CA
- Headed a small group of computer networking professionals, managed operations of all computer and networking systems for large scale deployment.
IT Manager
4/1999 – 3/2000 | Fairmont Hotel, San Jose, CA
- Integrated new technology to replace outdated systems.
Systems Manager
5/1996 – 4/1999 | Mitsui Comtek Corp., Saratoga, CA
- Controlled every aspect of MIS department for Saratoga, Austin, Houston, and New York offices.
Game Developer
6/1995 – 4/1996 | American Software Corp, Stamford, CT
- Assisted in development of two computer games, heading beta testing group, suggesting new features, and collaborated with marketing.
Education
Beloit College – 1995
BA- Communications and Psychology
Produced, starred, wrote, directed own TV show for 4 years.
Attended on music scholarship
Interests / Hobbies
Certified Pickleball Coach from PCI
Commissioner of official San Jose Street Hockey League
Manager of multiple hockey and softball teams
Volunteer coach of youth baseball, basketball, hockey teams
Cub Scout Leader
Plays multiple musical instruments
Volunteer for multiple disaster recovery events
Volunteer for multiple homeless resources